Four in five channels above 10,000 subscribers stop short of 100,000
A full count of 233 million YouTube channel records finds 4.33 million with 10,000 or more subscribers. Most of them sit in the first band, and only 3,149 pass ten million.
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Research Desk
Analysis written and checked by the platform research team. Each article names its sample frame, data date and limitations.
Most YouTube channels are audiences, not creators
60.2% of 233 million channel records have never published a video. Counting every channel as a creator overstates the creator economy about two and a half times.