Four in five channels above 10,000 subscribers stop short of 100,000
A full count of 233 million YouTube channel records finds 4.33 million with 10,000 or more subscribers. Most of them sit in the first band, and only 3,149 pass ten million.
Research desk
Research
Counted, not estimated. Every article states its sample frame, the date of its data and what it cannot tell you.
Most YouTube channels are audiences, not creators
60.2% of 233 million channel records have never published a video. Counting every channel as a creator overstates the creator economy about two and a half times.
Rounded, hidden, undeclared: reading public subscriber data correctly
Three features of public YouTube channel data change what a figure means: rounding, hidden counts and fields that are blank because nobody declared them.