Four in five channels above 10,000 subscribers stop short of 100,000
A full count of 233 million YouTube channel records finds 4.33 million with 10,000 or more subscribers. Most of them sit in the first band, and only 3,149 pass ten million.
Research
Census
How big the creator economy is, counted rather than estimated.
Most YouTube channels are audiences, not creators
60.2% of 233 million channel records have never published a video. Counting every channel as a creator overstates the creator economy about two and a half times.